NouvelleChicane eyewear call Rdress couture on SILMO expo in Paris.

New joint venture for the Swiss-Italian brand and NouvelleChicane eyewear from Boston that has created a special collection of eyewear built with very light and very resistant materials used in the sophisticated world of Formula1. NouvelleChicane eyewear will be officially presented in Europe at the next Silmo expo in Paris from September 27th to 30th, a very important annual event for high-profile, artisanal and sustainable optics for the international market.

LucaMartini fashion company will be partner of NouvelleChicane in Silmo expò of Paris; a synergy was born between the two brands for which LM company will be the only exclusive importer of NC glasses for Italy and Switzerland.

"... we are very happy with this unexpected collaboration, born from a simple knowledge via social media, which then developed in recent months ... with the designer Mark Broomer, we are in a kind of artistic and productive symbiosis ...", says Luca Martini, designer and brand owner of LM company.

The NouvelleChicane stand will be entirely customized in collaboration with Rdress couture and the present model will wear the exclusive Rdress clothing in tandem with NouvelleChicane optical creations, also designed to match the Rdress artworks. Bold and creative collaborations, which contribute to bringing Switzerland and America creatively outside the usual globalized production logic, with products of the highest profile for an audience that appreciates quality, art and creativity.